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	<title>Black is the New Green</title>
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		<title>NYC Book Launch Event</title>
		<link>http://www.blackisthenewgreenthebook.com/nyc-book-launch-event</link>
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		<pubDate>Mon, 24 May 2010 19:11:06 +0000</pubDate>
		<dc:creator>Andrea</dc:creator>
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		<title>Luxury Marketing Council NYC Panel Discussion</title>
		<link>http://www.blackisthenewgreenthebook.com/luxury-marketing-council-nyc-panel-discussion</link>
		<comments>http://www.blackisthenewgreenthebook.com/luxury-marketing-council-nyc-panel-discussion#comments</comments>
		<pubDate>Mon, 24 May 2010 18:25:14 +0000</pubDate>
		<dc:creator>Andrea</dc:creator>
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		<guid isPermaLink="false">http://www.blackisthenewgreenthebook.com/?p=848</guid>
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		<title>DC Book Launch Event</title>
		<link>http://www.blackisthenewgreenthebook.com/dc-book-launch-event</link>
		<comments>http://www.blackisthenewgreenthebook.com/dc-book-launch-event#comments</comments>
		<pubDate>Mon, 24 May 2010 17:54:45 +0000</pubDate>
		<dc:creator>Andrea</dc:creator>
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		<guid isPermaLink="false">http://www.blackisthenewgreenthebook.com/?p=828</guid>
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		<title>Video Interview on Vlog Views</title>
		<link>http://www.blackisthenewgreenthebook.com/video-interview-on-vlog-views</link>
		<comments>http://www.blackisthenewgreenthebook.com/video-interview-on-vlog-views#comments</comments>
		<pubDate>Mon, 24 May 2010 14:51:45 +0000</pubDate>
		<dc:creator>Andrea</dc:creator>
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		<guid isPermaLink="false">http://www.blackisthenewgreenthebook.com/?p=822</guid>
		<description><![CDATA[(05/13/10) Douglas Simon, CEO &#38; President of D S Simon Productions, spoke with Andrea Hoffman about marketing to diverse groups and the changing marketing landscape.  <a href="http://www.vlogviews.com/andrea-hoffman-author-of-black-is-the-new-green-marketing-to-affluent-african-americans/" target="_blank">Click to read more.</a>]]></description>
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		<title>Jet Insider Article</title>
		<link>http://www.blackisthenewgreenthebook.com/jet-insider-article</link>
		<comments>http://www.blackisthenewgreenthebook.com/jet-insider-article#comments</comments>
		<pubDate>Mon, 10 May 2010 16:06:20 +0000</pubDate>
		<dc:creator>Andrea</dc:creator>
				<category><![CDATA[articles]]></category>
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		<guid isPermaLink="false">http://www.blackisthenewgreenthebook.com/?p=817</guid>
		<description><![CDATA[(05/06/2010) Blacks are discovering just how educational and empowering international travel can be.  <a href="http://www.myjet247.com/Life/Content.aspx?topic=Black_travel_myths_and" target="_blank">Click to read more.</a>]]></description>
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		<title>New York Insider Article</title>
		<link>http://www.blackisthenewgreenthebook.com/new-york-insider-article</link>
		<comments>http://www.blackisthenewgreenthebook.com/new-york-insider-article#comments</comments>
		<pubDate>Wed, 28 Apr 2010 15:33:30 +0000</pubDate>
		<dc:creator>Andrea</dc:creator>
				<category><![CDATA[articles]]></category>
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		<guid isPermaLink="false">http://www.blackisthenewgreenthebook.com/?p=814</guid>
		<description><![CDATA[(03/16/2010) New York Insider writes about our book launch party in an article titled, "The Wearing of the Green."  <a href="http://www.newyorkinsider.tv/blog/2010/3/16/the-wearing-of-the-green.html" target="_blank">Click here to read more.</a>]]></description>
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		<title>Black is the New Green Book Launch</title>
		<link>http://www.blackisthenewgreenthebook.com/black-is-the-new-green-book-launch</link>
		<comments>http://www.blackisthenewgreenthebook.com/black-is-the-new-green-book-launch#comments</comments>
		<pubDate>Mon, 26 Apr 2010 05:13:34 +0000</pubDate>
		<dc:creator>Andrea</dc:creator>
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		<description><![CDATA[Watch this awesome video of the Black is the New Green Book Launch.]]></description>
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		<title>Automotive News Article</title>
		<link>http://www.blackisthenewgreenthebook.com/automotive-news-article</link>
		<comments>http://www.blackisthenewgreenthebook.com/automotive-news-article#comments</comments>
		<pubDate>Wed, 21 Apr 2010 15:33:30 +0000</pubDate>
		<dc:creator>Andrea</dc:creator>
				<category><![CDATA[articles]]></category>
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		<guid isPermaLink="false">http://www.blackisthenewgreenthebook.com/?p=789</guid>
		<description><![CDATA[(04/19/2010) <em>"Recession Slashed Ethnic Marketing Efforts"</em> - Mention of our new book, Black Is the New Green.  <a href="http://www.autonews.com/apps/pbcs.dll/article?AID=/20100419/RETAIL03/304199981/1257" target="_blank">Click here to read more.</a>]]></description>
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		<title>Who are “we”?</title>
		<link>http://www.blackisthenewgreenthebook.com/who-are-we</link>
		<comments>http://www.blackisthenewgreenthebook.com/who-are-we#comments</comments>
		<pubDate>Sat, 06 Mar 2010 14:11:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
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		<guid isPermaLink="false">http://greenblackbook.com.s82935.gridserver.com/?p=580</guid>
		<description><![CDATA[We are Andrea Hoffman and Leonard E. Burnett, Jr. We have a combined total of over forty years catering to this market segment. For over twenty years, Andrea has been a marketing specialist and trend forecaster. She’s worked with BMW of North America, Mercedes-Benz, Alliance Capital Management, National Council of La Raza, Sony Electronics, and 20th Century Fox Television. Among her accomplishments for these companies are the engineering of high-profile marketing strategies and events with well known athletes and other celebrities. She was the key architect of the Mercedes-Benz USA’s (MBUSA) first formal and highly successful entertainment strategy that included several diversity tactics, and she also was part of a team that helped to evaluate MBUSA’s multimillion dollar Presence Marketing budget during a time when Mercedes was shifting its brand toward a younger demographic. She is a specialist in ...]]></description>
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		<title>Force 4 &#8211; Demographic Shift</title>
		<link>http://www.blackisthenewgreenthebook.com/book-demographic-shift</link>
		<comments>http://www.blackisthenewgreenthebook.com/book-demographic-shift#comments</comments>
		<pubDate>Sat, 06 Mar 2010 14:07:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://greenblackbook.com.s82935.gridserver.com/?p=578</guid>
		<description><![CDATA[Adapting to the new economic realities is compulsory for any business that wants to remain viable, but it doesn’t mean making a huge stretch. It does not mean a vast and expensive restructuring of marketing plans or product lines. Spending time and money to look far afield is neither efficient nor necessary when the answers are often right under your nose. Your organization may be small or it may be complex, but the solutions to your new marketing challenges can often be quite simple, a matter of analyzing what equities and assets you may already be invested in and finding out that they can be used to gain a whole new audience (what opportunities are already knocking on your door or waiting right outside of it) and leveraging them in new ways. The place to begin is  ...]]></description>
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